As a business owner, finding a way to display your products effectively can be challenging. You need to make sure that the products are displayed in such a way that is both attractive and functional, while also taking into account your available space.
Depending on how well you manage them, retail displays can help or hurt sales. To make sure your store displays are working in your favour, here are a few tips to get you started.
- Develop immersive retail displays
In order to succeed in today’s retail landscape, it is increasingly important to create immersive and interactive shopping experiences. This means that the customer should feel like they are fully engaged in the experience, and that they are able to explore the product in a fun and interactive way. There are a number of ways to achieve this, but some popular methods include using props, backdrops, and even sound effects.
When done well, immersive displays can be a powerful tool for driving sales and engaging customers.
- Set up glass display cases
If you’re looking to improve your customer’s shopping experience, consider using glass display cases to showcase your products. Glass cases create a sense of elegance and sophistication, and they also allow customers to get a closer look at the items.
When setting up glass cases, it is important to choose an aesthetic that fits with the overall theme of your store. For example, if your store is all about gaming, maybe you can add LED lighting to fit with that hi-tech theme. On the other hand, if your store is all about luxury and minimalism, perhaps you want to find a frameless glass case.
The orientation of the glass cases is also important. If you’re selling rings or earrings, it’s best to have a horizontal display case so that the customers can look down on them and compare different products. Conversely, if you’re selling figurines or statues, the customers will need to see the products upright. Because of this, it’s best to use a vertical case in such situations.
- Use a story to introduce your products
When it comes to retail displays, storytelling can be an incredibly powerful tool for engaging customers and driving sales. Stories can help you introduce your products in an interesting and captivating way, they can help create an emotional connection with your customers, and they can make your products more relatable.
When using storytelling in your retail display, it is important to choose a story that is relevant to your brand and products. For example, if you’re selling organic cosmetics, you might want to tell the story of how the company came to be. Maybe the story you want to tell is about the founder and how passionate they are about creating organic beauty products and protecting the natural environment.
Storytelling is a creative way to not only promote your products but to also promote your company values and principles.
- Avoid clutter
When it comes to retail displays, clutter can be a major eyesore and it can also be confusing for customers. When too much stuff is crammed into a small space, it becomes difficult for customers to focus on individual products. As a result, they may end up not buying anything at all.
If you’re looking to improve your retail displays, you need to manage different product categories. This means carefully considering what goes into the display and making sure that each element serves a purpose. For example, tech stores don’t just place all the laptops in one undefined area. They have a space for office laptops, gaming laptops and tablets. In some cases, they might even have a separate display for certain brands like Chromebooks, Alienware or Macintosh.
Categorising your products can make for a more visually appealing store lay out. More importantly, it also makes it easier for the customers to find the products that they need.
By creating visually appealing display stands that capture shoppers’ attention, retailers can encourage customers to linger in the store and explore the products more in depth. With the above tips in mind, you can start creating eye-catching displays that will help improve your bottom line.